COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3 |
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| Sumario: | The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways. One of the most popular trends to give a good national image has been the increased use of professional public relation consultants in recent years. The study is intended to highlight the speed of the global image, communication exchange and the important effects of national reputation. In the literature part, the study focuses on the role of national branding. Nowadays it is necessary to understand the importance and power of the national brand phenomenon. From the standpoint of communication specialists, this study indicates how countries choose their international public relations agencies to revitalize national brand reputation. Then the study focuses on the strategy followed by international public relations agencies. The study results with some suggestions based on related literature research for Turkey’s future embodiment. Overall international public relation strategies should be determined in a structured way by acting together with many institutions and organizations outside the Ministry. Political stability that protects the balance and peace must be shown. An effective coordination and effective cooperations with civil society organizations should be ensured. The national image of the country should be checked to ensure the transfer according to brand reputation and country’s interests. Cultural value systems, political and legal structures, economic systems of target countries should be learned. Tourism sector and public relations academicians should do more research on country’s brand value, promotion and international public relations strategy to revive the country's tourism sector. Partly even the realization of these proposals will allow Turkey to produce a unique brand and also to build a new language universe. |
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