COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY

The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways...

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Autores principales: Bekir EŞİTTİ, Tülay GÜZEL
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3
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spelling oai:doaj.org-article:23abb6a8ee264b4d83fa7682c97258c32021-11-24T09:20:41ZCOUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY2148-416310.9761/JASSS7486https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c32019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1080584210_27-Dr.%20Bekir%20E%C5%9Fitti.pdf&key=28666https://doaj.org/toc/2148-4163The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways. One of the most popular trends to give a good national image has been the increased use of professional public relation consultants in recent years. The study is intended to highlight the speed of the global image, communication exchange and the important effects of national reputation. In the literature part, the study focuses on the role of national branding. Nowadays it is necessary to understand the importance and power of the national brand phenomenon. From the standpoint of communication specialists, this study indicates how countries choose their international public relations agencies to revitalize national brand reputation. Then the study focuses on the strategy followed by international public relations agencies. The study results with some suggestions based on related literature research for Turkey’s future embodiment. Overall international public relation strategies should be determined in a structured way by acting together with many institutions and organizations outside the Ministry. Political stability that protects the balance and peace must be shown. An effective coordination and effective cooperations with civil society organizations should be ensured. The national image of the country should be checked to ensure the transfer according to brand reputation and country’s interests. Cultural value systems, political and legal structures, economic systems of target countries should be learned. Tourism sector and public relations academicians should do more research on country’s brand value, promotion and international public relations strategy to revive the country's tourism sector. Partly even the realization of these proposals will allow Turkey to produce a unique brand and also to build a new language universe.Bekir EŞİTTİTülay GÜZELFırat Universityarticlebrand managementipr agenciesimagenormative theoryturkeySocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 68, Pp 447-458 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic brand management
ipr agencies
image
normative theory
turkey
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle brand management
ipr agencies
image
normative theory
turkey
Social Sciences
H
Social sciences (General)
H1-99
Bekir EŞİTTİ
Tülay GÜZEL
COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
description The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways. One of the most popular trends to give a good national image has been the increased use of professional public relation consultants in recent years. The study is intended to highlight the speed of the global image, communication exchange and the important effects of national reputation. In the literature part, the study focuses on the role of national branding. Nowadays it is necessary to understand the importance and power of the national brand phenomenon. From the standpoint of communication specialists, this study indicates how countries choose their international public relations agencies to revitalize national brand reputation. Then the study focuses on the strategy followed by international public relations agencies. The study results with some suggestions based on related literature research for Turkey’s future embodiment. Overall international public relation strategies should be determined in a structured way by acting together with many institutions and organizations outside the Ministry. Political stability that protects the balance and peace must be shown. An effective coordination and effective cooperations with civil society organizations should be ensured. The national image of the country should be checked to ensure the transfer according to brand reputation and country’s interests. Cultural value systems, political and legal structures, economic systems of target countries should be learned. Tourism sector and public relations academicians should do more research on country’s brand value, promotion and international public relations strategy to revive the country's tourism sector. Partly even the realization of these proposals will allow Turkey to produce a unique brand and also to build a new language universe.
format article
author Bekir EŞİTTİ
Tülay GÜZEL
author_facet Bekir EŞİTTİ
Tülay GÜZEL
author_sort Bekir EŞİTTİ
title COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_short COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_full COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_fullStr COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_full_unstemmed COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_sort countries brand management activities: suggestions for turkey
publisher Fırat University
publishDate 2019
url https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3
work_keys_str_mv AT bekiresitti countriesbrandmanagementactivitiessuggestionsforturkey
AT tulayguzel countriesbrandmanagementactivitiessuggestionsforturkey
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