COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY

The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways...

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Autores principales:	Bekir EŞİTTİ, Tülay GÜZEL
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	brand management ipr agencies image normative theory turkey Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3
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spelling	oai:doaj.org-article:23abb6a8ee264b4d83fa7682c97258c32021-11-24T09:20:41ZCOUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY2148-416310.9761/JASSS7486https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c32019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1080584210_27-Dr.%20Bekir%20E%C5%9Fitti.pdf&key=28666https://doaj.org/toc/2148-4163The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways. One of the most popular trends to give a good national image has been the increased use of professional public relation consultants in recent years. The study is intended to highlight the speed of the global image, communication exchange and the important effects of national reputation. In the literature part, the study focuses on the role of national branding. Nowadays it is necessary to understand the importance and power of the national brand phenomenon. From the standpoint of communication specialists, this study indicates how countries choose their international public relations agencies to revitalize national brand reputation. Then the study focuses on the strategy followed by international public relations agencies. The study results with some suggestions based on related literature research for Turkey’s future embodiment. Overall international public relation strategies should be determined in a structured way by acting together with many institutions and organizations outside the Ministry. Political stability that protects the balance and peace must be shown. An effective coordination and effective cooperations with civil society organizations should be ensured. The national image of the country should be checked to ensure the transfer according to brand reputation and country’s interests. Cultural value systems, political and legal structures, economic systems of target countries should be learned. Tourism sector and public relations academicians should do more research on country’s brand value, promotion and international public relations strategy to revive the country's tourism sector. Partly even the realization of these proposals will allow Turkey to produce a unique brand and also to build a new language universe.Bekir EŞİTTİTülay GÜZELFırat Universityarticlebrand managementipr agenciesimagenormative theoryturkeySocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 68, Pp 447-458 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	brand management ipr agencies image normative theory turkey Social Sciences H Social sciences (General) H1-99
spellingShingle	brand management ipr agencies image normative theory turkey Social Sciences H Social sciences (General) H1-99 Bekir EŞİTTİ Tülay GÜZEL COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
description	The concept of national brand is a great brand that is connected to a country's image and reputation. Some factors determine the image of a country. Countries try to protect their international interests by addressing other nations’ public. This can be provided by countries in a variety of ways. One of the most popular trends to give a good national image has been the increased use of professional public relation consultants in recent years. The study is intended to highlight the speed of the global image, communication exchange and the important effects of national reputation. In the literature part, the study focuses on the role of national branding. Nowadays it is necessary to understand the importance and power of the national brand phenomenon. From the standpoint of communication specialists, this study indicates how countries choose their international public relations agencies to revitalize national brand reputation. Then the study focuses on the strategy followed by international public relations agencies. The study results with some suggestions based on related literature research for Turkey’s future embodiment. Overall international public relation strategies should be determined in a structured way by acting together with many institutions and organizations outside the Ministry. Political stability that protects the balance and peace must be shown. An effective coordination and effective cooperations with civil society organizations should be ensured. The national image of the country should be checked to ensure the transfer according to brand reputation and country’s interests. Cultural value systems, political and legal structures, economic systems of target countries should be learned. Tourism sector and public relations academicians should do more research on country’s brand value, promotion and international public relations strategy to revive the country's tourism sector. Partly even the realization of these proposals will allow Turkey to produce a unique brand and also to build a new language universe.
format	article
author	Bekir EŞİTTİ Tülay GÜZEL
author_facet	Bekir EŞİTTİ Tülay GÜZEL
author_sort	Bekir EŞİTTİ
title	COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_short	COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_full	COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_fullStr	COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_full_unstemmed	COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY
title_sort	countries brand management activities: suggestions for turkey
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/23abb6a8ee264b4d83fa7682c97258c3
work_keys_str_mv	AT bekiresitti countriesbrandmanagementactivitiessuggestionsforturkey AT tulayguzel countriesbrandmanagementactivitiessuggestionsforturkey
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COUNTRIES BRAND MANAGEMENT ACTIVITIES: SUGGESTIONS FOR TURKEY

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