Gender Preferences for Men and Women Advertising Models in Saudi Arabia

Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other...

Full description

Saved in:
Bibliographic Details
Main Authors: Kamran Ahmed Siddiqui, Marwah Adnan Alahmadi
Format: article
Language:EN
Published: CAPORCI 2021
Subjects:
Online Access:https://doaj.org/article/25018e1fbd854a27980dbb7c397b7618
Tags: Add Tag
No Tags, Be the first to tag this record!