Gender Preferences for Men and Women Advertising Models in Saudi Arabia
Purpose: This research aims to examine gender preferences for men and women advertising models in Saudi advertisements. Saudi Arabia is known as one of the most gender-segregated society in the world, and it has gender-specific roles, characteristics, and behaviors that are undesirable for the other...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
CAPORCI
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/25018e1fbd854a27980dbb7c397b7618 |
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