SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction i...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | ES PT |
| Publié: |
Universidade Federal de Santa Catarina
2018
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.5007/1983-4535.2018v11n3p20 https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b09 |
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