SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO

Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction i...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Zamora Cristina dos Santos, Emerson Wagner Mainardes
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2018
Materias:	internal market orientation job satisfaction educational institution teachers administrative staff Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doi.org/10.5007/1983-4535.2018v11n3p20 https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b09
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:25e037ed4e814db2a79597ad7fc85b09
record_format	dspace
spelling	oai:doaj.org-article:25e037ed4e814db2a79597ad7fc85b092021-11-11T15:49:48ZSATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO1983-4535https://doi.org/10.5007/1983-4535.2018v11n3p20https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b092018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319356599002https://doaj.org/toc/1983-4535Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction in a public educational institution. In first moment, the literature on IM and IMO has been revised, especially within the educational context. The research had a quantitative and descriptive approach. The sample was of 624 workers that answered a questionnaire based on the model of Gounaris (2006). The results showed that the two careers analyzed had different views of the IMO in organization, it only one sub-dimension: Communication between managers and employees was significant in the work of both careers. However for the administrative staff three other sub-dimensions: Training, Attention to groups with common needs and Identification of internal customer needs shown to be significant. In resume concluded that there are common variables that affect the satisfaction of the different careers, but some variables affect only one group.Zamora Cristina dos SantosEmerson Wagner MainardesUniversidade Federal de Santa Catarinaarticleinternal market orientationjob satisfactioneducational institutionteachersadministrative staffEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 11, Iss 3, Pp 20-40 (2018)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	internal market orientation job satisfaction educational institution teachers administrative staff Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	internal market orientation job satisfaction educational institution teachers administrative staff Education (General) L7-991 Special aspects of education LC8-6691 Zamora Cristina dos Santos Emerson Wagner Mainardes SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
description	Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction in a public educational institution. In first moment, the literature on IM and IMO has been revised, especially within the educational context. The research had a quantitative and descriptive approach. The sample was of 624 workers that answered a questionnaire based on the model of Gounaris (2006). The results showed that the two careers analyzed had different views of the IMO in organization, it only one sub-dimension: Communication between managers and employees was significant in the work of both careers. However for the administrative staff three other sub-dimensions: Training, Attention to groups with common needs and Identification of internal customer needs shown to be significant. In resume concluded that there are common variables that affect the satisfaction of the different careers, but some variables affect only one group.
format	article
author	Zamora Cristina dos Santos Emerson Wagner Mainardes
author_facet	Zamora Cristina dos Santos Emerson Wagner Mainardes
author_sort	Zamora Cristina dos Santos
title	SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
title_short	SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
title_full	SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
title_fullStr	SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
title_full_unstemmed	SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
title_sort	satisfação no trabalho sob a perspectiva da orientação para o mercado interno de uma instituição de ensino pública: docentes x administrativo
publisher	Universidade Federal de Santa Catarina
publishDate	2018
url	https://doi.org/10.5007/1983-4535.2018v11n3p20 https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b09
work_keys_str_mv	AT zamoracristinadossantos satisfacaonotrabalhosobaperspectivadaorientacaoparaomercadointernodeumainstituicaodeensinopublicadocentesxadministrativo AT emersonwagnermainardes satisfacaonotrabalhosobaperspectivadaorientacaoparaomercadointernodeumainstituicaodeensinopublicadocentesxadministrativo
_version_	1718433622341451776

SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO

Ejemplares similares