SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO

SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO

Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction i...

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Bibliographic Details
Main Authors: Zamora Cristina dos Santos, Emerson Wagner Mainardes
Format: article
Language:ES
PT
Published: Universidade Federal de Santa Catarina 2018
Subjects:
internal market orientation
job satisfaction
educational institution
teachers
administrative staff
Education (General)
L7-991
Special aspects of education
LC8-6691
Online Access:https://doi.org/10.5007/1983-4535.2018v11n3p20
https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b09
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Internet

https://doi.org/10.5007/1983-4535.2018v11n3p20
https://doaj.org/article/25e037ed4e814db2a79597ad7fc85b09

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