Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation

To survive in today's competitive environment, companies must continuously develop and offer customers new products. To increase the probability of a successful business case of investing in the development of a new product, careful attention must be paid to risk analysis in terms of the presen...

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Autores principales: Pilvere Irina, Silovs Mihails, Ozolins Janis, Nipers Aleksejs, Dmitrijeva Olga
Formato: article
Lenguaje:EN
LV
Publicado: Sciendo 2021
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Acceso en línea:https://doaj.org/article/267af414202d4d5b963591b62fb5361a
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spelling oai:doaj.org-article:267af414202d4d5b963591b62fb5361a2021-12-05T14:11:09ZProject Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation2256-093910.2478/plua-2021-0006https://doaj.org/article/267af414202d4d5b963591b62fb5361a2021-08-01T00:00:00Zhttps://doi.org/10.2478/plua-2021-0006https://doaj.org/toc/2256-0939To survive in today's competitive environment, companies must continuously develop and offer customers new products. To increase the probability of a successful business case of investing in the development of a new product, careful attention must be paid to risk analysis in terms of the present value of future potential income. The article considers an example of the research work of the Latvia University of Life Sciences and Technologies, in the framework of which a technical and technological project was developed to produce a new product, like Mediterranean anchovy, from cheaper Baltic sprats. The main goal of this work is to explore the application multi-factor sensitivity and fuzzy real option analysis to the valuation of new product development project.Pilvere IrinaSilovs MihailsOzolins JanisNipers AleksejsDmitrijeva OlgaSciendoarticlenew productsproject valuationsensitivity and real option analysisuncertaintyfuzzy numbersAgriculture (General)S1-972ENLVRural Sustainability Research, Vol 45, Iss 340, Pp 38-52 (2021)
institution DOAJ
collection DOAJ
language EN
LV
topic new products
project valuation
sensitivity and real option analysis
uncertainty
fuzzy numbers
Agriculture (General)
S1-972
spellingShingle new products
project valuation
sensitivity and real option analysis
uncertainty
fuzzy numbers
Agriculture (General)
S1-972
Pilvere Irina
Silovs Mihails
Ozolins Janis
Nipers Aleksejs
Dmitrijeva Olga
Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
description To survive in today's competitive environment, companies must continuously develop and offer customers new products. To increase the probability of a successful business case of investing in the development of a new product, careful attention must be paid to risk analysis in terms of the present value of future potential income. The article considers an example of the research work of the Latvia University of Life Sciences and Technologies, in the framework of which a technical and technological project was developed to produce a new product, like Mediterranean anchovy, from cheaper Baltic sprats. The main goal of this work is to explore the application multi-factor sensitivity and fuzzy real option analysis to the valuation of new product development project.
format article
author Pilvere Irina
Silovs Mihails
Ozolins Janis
Nipers Aleksejs
Dmitrijeva Olga
author_facet Pilvere Irina
Silovs Mihails
Ozolins Janis
Nipers Aleksejs
Dmitrijeva Olga
author_sort Pilvere Irina
title Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
title_short Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
title_full Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
title_fullStr Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
title_full_unstemmed Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation
title_sort project valuation and risk assessment in food product development: evidence from fuzzy real option valuation
publisher Sciendo
publishDate 2021
url https://doaj.org/article/267af414202d4d5b963591b62fb5361a
work_keys_str_mv AT pilvereirina projectvaluationandriskassessmentinfoodproductdevelopmentevidencefromfuzzyrealoptionvaluation
AT silovsmihails projectvaluationandriskassessmentinfoodproductdevelopmentevidencefromfuzzyrealoptionvaluation
AT ozolinsjanis projectvaluationandriskassessmentinfoodproductdevelopmentevidencefromfuzzyrealoptionvaluation
AT nipersaleksejs projectvaluationandriskassessmentinfoodproductdevelopmentevidencefromfuzzyrealoptionvaluation
AT dmitrijevaolga projectvaluationandriskassessmentinfoodproductdevelopmentevidencefromfuzzyrealoptionvaluation
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