A DIGITAL TOUCH TO LUXURY BRAND MARKETING: REVIEW OF BURBERRY CASE

Era of digital transformation has created an entirely new class of competitionacross businesses. Companies have to keep up withthese changes and in turndeveloping new ways of doingtheir businesses in order to survive, and to respond and adapttheir position in suchcompetitiveenvironments. The mobile...

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Autores principales: Nurdan TEKEOĞLU, Kübra KÜÇÜK
Formato: article
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Publicado: Fırat University 2020
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Acceso en línea:https://doaj.org/article/26b9195bbd414eb89f5e570b6b42e36b
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