Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts

The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is...

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Autores principales:	Eliane Tanabe Deliberali, Marcelo Moll Brandão, Flávio Santino Bizarrias
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2019
Materias:	unplanned retail agglomeration attractive attributes economic confidence Business HF5001-6182
Acceso en línea:	https://doaj.org/article/274b3b1bdbc6458b925ff079f0e6e1ff
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id	oai:doaj.org-article:274b3b1bdbc6458b925ff079f0e6e1ff
record_format	dspace
spelling	oai:doaj.org-article:274b3b1bdbc6458b925ff079f0e6e1ff2021-11-11T15:48:08ZRepurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts1807-734X10.15728/bbr.2019.16.6.4https://doaj.org/article/274b3b1bdbc6458b925ff079f0e6e1ff2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062339004https://doaj.org/toc/1807-734XThe crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is necessary to understand the intervention of economic confidence in the responses of consumers to the attractiveness factors of a retail cluster. We conducted an analysis on the extent to which attribute assessments and crowding perception, hedonic and utility value, and satisfaction, interact with economic confidence, and satisfaction to influence performance and repurchase intention. A survey was carried out in the purchase environment with 300 consumers (region of Rua 25 de Março, São Paulo). Hypotheses were tested by PLS and Process. The mediating role of the economic trust between hedonic value and satisfaction was evidenced, proving adjustment of the hedonic value with the decrease of confidence. Theoretical and practical contributions are discussed in the conclusions.Eliane Tanabe DeliberaliMarcelo Moll BrandãoFlávio Santino BizarriasFUCAPE Business Schoolarticleunplanned retail agglomerationattractive attributeseconomic confidenceBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 6, Pp 589-606 (2019)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	unplanned retail agglomeration attractive attributes economic confidence Business HF5001-6182
spellingShingle	unplanned retail agglomeration attractive attributes economic confidence Business HF5001-6182 Eliane Tanabe Deliberali Marcelo Moll Brandão Flávio Santino Bizarrias Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
description	The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is necessary to understand the intervention of economic confidence in the responses of consumers to the attractiveness factors of a retail cluster. We conducted an analysis on the extent to which attribute assessments and crowding perception, hedonic and utility value, and satisfaction, interact with economic confidence, and satisfaction to influence performance and repurchase intention. A survey was carried out in the purchase environment with 300 consumers (region of Rua 25 de Março, São Paulo). Hypotheses were tested by PLS and Process. The mediating role of the economic trust between hedonic value and satisfaction was evidenced, proving adjustment of the hedonic value with the decrease of confidence. Theoretical and practical contributions are discussed in the conclusions.
format	article
author	Eliane Tanabe Deliberali Marcelo Moll Brandão Flávio Santino Bizarrias
author_facet	Eliane Tanabe Deliberali Marcelo Moll Brandão Flávio Santino Bizarrias
author_sort	Eliane Tanabe Deliberali
title	Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
title_short	Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
title_full	Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
title_fullStr	Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
title_full_unstemmed	Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
title_sort	repurchase intention conditioned to economic confidence in main street retail districts
publisher	FUCAPE Business School
publishDate	2019
url	https://doaj.org/article/274b3b1bdbc6458b925ff079f0e6e1ff
work_keys_str_mv	AT elianetanabedeliberali repurchaseintentionconditionedtoeconomicconfidenceinmainstreetretaildistricts AT marcelomollbrandao repurchaseintentionconditionedtoeconomicconfidenceinmainstreetretaildistricts AT flaviosantinobizarrias repurchaseintentionconditionedtoeconomicconfidenceinmainstreetretaildistricts
_version_	1718433880133861376

Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts

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