Mercadona - A successful business Case

Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating...

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Autores principales: Jorge Hernando Cuñado, Jorge Colvin-Díez, Javier Enríquez Román
Formato: article
Lenguaje:EN
Publicado: Academicus 2019
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Acceso en línea:https://doaj.org/article/2896671e892d46989ca11204ebb27945
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