Mercadona - A successful business Case

Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating...

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Autores principales:	Jorge Hernando Cuñado, Jorge Colvin-Díez, Javier Enríquez Román
Formato:	article
Lenguaje:	EN
Publicado:	Academicus 2019
Materias:	mercadona; business model; food distribution; total quality management; stakeholder theory Social Sciences H Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2896671e892d46989ca11204ebb27945
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spelling	oai:doaj.org-article:2896671e892d46989ca11204ebb279452021-12-02T19:11:59ZMercadona - A successful business Case2079-37152309-108810.7336/academicus.2019.20.10https://doaj.org/article/2896671e892d46989ca11204ebb279452019-07-01T00:00:00Z http://www.academicus.edu.al/nr20/Academicus-MMXIX-20-128-141.pdf https://doaj.org/toc/2079-3715https://doaj.org/toc/2309-1088Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig’s parents. He took over the responsibility of the company’s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as “Total Quality Management”, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution.Jorge Hernando CuñadoJorge Colvin-DíezJavier Enríquez RománAcademicusarticlemercadona; business model; food distribution; total quality management; stakeholder theorySocial SciencesHEconomics as a scienceHB71-74ENAcademicus International Scientific Journal, Vol MMXIX, Iss 20, Pp 128-141 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	mercadona; business model; food distribution; total quality management; stakeholder theory Social Sciences H Economics as a science HB71-74
spellingShingle	mercadona; business model; food distribution; total quality management; stakeholder theory Social Sciences H Economics as a science HB71-74 Jorge Hernando Cuñado Jorge Colvin-Díez Javier Enríquez Román Mercadona - A successful business Case
description	Mercadona is currently the largest Spanish distribution company, and one of the food companies with the highest turnover in southern Europe, able to grow and adapt to the circumstances of each moment, in what has been considered an unique business model. Juan Roig is its founder and owner, creating an unprecedented business model in Spain, placing the customer at the center of all its activity. It is a family model created in 1975 by Juan Roig’s parents. He took over the responsibility of the company’s management some years later (1981), starting up an expansion strategy that has reached, only in Spain, 1,600 points of sale in 2017. That year, sales reached 21,000 million euros, with 84,000 workers. Juan Roig implemented from its early years a new strategy known as “Total Quality Management”, betting on finding the best products at the lowest prices. These, and other innovative actions in the fields of distribution and marketing, have transformed this Valencian company into one of the great national and international references of distribution.
format	article
author	Jorge Hernando Cuñado Jorge Colvin-Díez Javier Enríquez Román
author_facet	Jorge Hernando Cuñado Jorge Colvin-Díez Javier Enríquez Román
author_sort	Jorge Hernando Cuñado
title	Mercadona - A successful business Case
title_short	Mercadona - A successful business Case
title_full	Mercadona - A successful business Case
title_fullStr	Mercadona - A successful business Case
title_full_unstemmed	Mercadona - A successful business Case
title_sort	mercadona - a successful business case
publisher	Academicus
publishDate	2019
url	https://doaj.org/article/2896671e892d46989ca11204ebb27945
work_keys_str_mv	AT jorgehernandocunado mercadonaasuccessfulbusinesscase AT jorgecolvindiez mercadonaasuccessfulbusinesscase AT javierenriquezroman mercadonaasuccessfulbusinesscase
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Mercadona - A successful business Case

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