DRIVERS FOR THE ADOPTION OF DIGITAL PLATFORMS: AN EMPIRICAL ANALYSIS OF RUSSIAN SMALL AND MEDIUM-SIZED ENTERPRISES

Digitalization is one of the key factors in increasing competitiveness, which signifi cantly expands the capabilities of enterprises, transforming the business models of companies and signifi cantly changing the process of creating value for the consumer. One of the components of the digital economy...

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Autores principales: G. G. Nalbandyan, Т. V. Khovalova
Formato: article
Lenguaje:RU
Publicado: Real Economics Publishing House 2021
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Acceso en línea:https://doaj.org/article/28d2614fa2ad4082a7443f10103741c7
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