Community strategic relationship and marketing to foster the development of communities and the sustainability of organizations
The purpose of this study was to define community strategic relationship and marketing (CSRM) as a relevant tool to foster the development of communities and the sustainability of organizations. The method was rationalist, theoretical, and conceptual; it comprised the analysis of a propositional str...
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| Format: | article |
| Langue: | EN ES |
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Universidad de San Buenaventura
2016
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| Accès en ligne: | https://doaj.org/article/28d5bf88edc1460a859c4a472d7a56db |
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