Evaluating car centre service quality with modified Kano model based on the first-time buyer’s age
Modified Kano models, proposed by Prof. Matzler and Hinterhuber, are mostly applied to the qualitative analysis of performance indicators, but have not been used to validate the theoretical hypothesis of customer’s quantitative studies. In this study, regression analysis has been used to analyse the...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2018
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| Subjects: | |
| Online Access: | https://doaj.org/article/28ff00ce22504437bd7267c0ad4a37a8 |
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