Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
Abstract The effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's c...
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| Format: | article |
| Langue: | EN |
| Publié: |
SpringerOpen
2021
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| Accès en ligne: | https://doaj.org/article/2929634c32df4463a455aa648371da03 |
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