Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

Abstract The effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's c...

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Autor principal:	Abbas N. Albarq
Formato:	article
Lenguaje:	EN
Publicado:	SpringerOpen 2021
Materias:	Online shopping Web satisfaction Structural equation modelling Website cues Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/2929634c32df4463a455aa648371da03
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spelling	oai:doaj.org-article:2929634c32df4463a455aa648371da032021-11-14T12:10:55ZEffect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model10.1186/s43093-021-00107-32314-7210https://doaj.org/article/2929634c32df4463a455aa648371da032021-11-01T00:00:00Zhttps://doi.org/10.1186/s43093-021-00107-3https://doaj.org/toc/2314-7210Abstract The effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's capital city, namely Amman. The tenure of data collection from Amman is from July to January 2020. The Structural Equation Modeling method was used to analyze the data with AMOS 22.0 software. Convergent and discriminatory legitimacy of the measurement model has been estimated with the use of confirmatory factor analysis. The satisfaction component effectively negotiates the impact of Website clues on the intent of purchase. Moreover, the purchase intention is a consequent effect of the satisfaction caused by these preliminary factors. The e-retailers and marketers of Jordan are able to interpret the influence of multiple stimulating factors on the satisfaction gained from Web-related services with the help of the outcomes of this study. It is the prerogative of online retailers to ensure the delivery of the strongest atmospheric clues impacting the Website satisfaction to the shoppers. In the context of Jordanians, this study establishes that Web managers should designate a higher number of resources to the clues that enhance the excitement value of the atmospherics of Web portals. This study boosts the knowledge of the researchers having academic interest and practical inclination toward the aspects of developing economies and adds to their current level of knowledge regarding e-retailing and online buying behavior.Abbas N. AlbarqSpringerOpenarticleOnline shoppingWeb satisfactionStructural equation modellingWebsite cuesBusinessHF5001-6182FinanceHG1-9999ENFuture Business Journal, Vol 7, Iss 1, Pp 1-8 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Online shopping Web satisfaction Structural equation modelling Website cues Business HF5001-6182 Finance HG1-9999
spellingShingle	Online shopping Web satisfaction Structural equation modelling Website cues Business HF5001-6182 Finance HG1-9999 Abbas N. Albarq Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
description	Abstract The effect of Web atmospheric clues on the purchase intention of Jordanian shoppers has been evaluated in this study, along with the interventions of Website gratification. The primary data collection for testing the research model via a survey method has been performed from Jordan's capital city, namely Amman. The tenure of data collection from Amman is from July to January 2020. The Structural Equation Modeling method was used to analyze the data with AMOS 22.0 software. Convergent and discriminatory legitimacy of the measurement model has been estimated with the use of confirmatory factor analysis. The satisfaction component effectively negotiates the impact of Website clues on the intent of purchase. Moreover, the purchase intention is a consequent effect of the satisfaction caused by these preliminary factors. The e-retailers and marketers of Jordan are able to interpret the influence of multiple stimulating factors on the satisfaction gained from Web-related services with the help of the outcomes of this study. It is the prerogative of online retailers to ensure the delivery of the strongest atmospheric clues impacting the Website satisfaction to the shoppers. In the context of Jordanians, this study establishes that Web managers should designate a higher number of resources to the clues that enhance the excitement value of the atmospherics of Web portals. This study boosts the knowledge of the researchers having academic interest and practical inclination toward the aspects of developing economies and adds to their current level of knowledge regarding e-retailing and online buying behavior.
format	article
author	Abbas N. Albarq
author_facet	Abbas N. Albarq
author_sort	Abbas N. Albarq
title	Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
title_short	Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
title_full	Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
title_fullStr	Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
title_full_unstemmed	Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
title_sort	effect of web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model
publisher	SpringerOpen
publishDate	2021
url	https://doaj.org/article/2929634c32df4463a455aa648371da03
work_keys_str_mv	AT abbasnalbarq effectofwebatmosphericsandsatisfactiononpurchasebehaviorstimulusorganismresponsemodel
_version_	1718429394379210752

Effect of Web atmospherics and satisfaction on purchase behavior: stimulus–organism–response model

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