Hedonic and Utilitarian Consumption in COVID-19 Process

Due to globalization, competitive marketing strategies, and developments in communication technologies, analyzing consumer behaviors becomes much more complicated these days. Fundamentally, the most noteworthy factors that affect consumer behaviors are getting benefits, entertainment, feeling satisf...

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Autores principales: Murat Seyfi, Merve Çerçi
Formato: article
Lenguaje:EN
TR
Publicado: Erciyes University 2021
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Acceso en línea:https://doaj.org/article/29505cf094634d69a0c530d63be37a2d
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