CRM System: the Role of Dynamic Capabilities in creating Innovation Capability

Customer relationship management (CRM) is a topic discussed, mainly, by information systems and marketing management areas. Many organizations are already using CRM systems. When a company uses CRM, it develops different organizational capabilities some of which lead to innovation. Whilst there are...

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Autores principales: Cristiane Drebes Pedron, Winnie Ng Picoto, Miguel Colaco, Cintia Cristina Araújo
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2018
Materias:
crm
Acceso en línea:https://doaj.org/article/2afd729a18934ea2bc75b179a333c5c2
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