CRM System: the Role of Dynamic Capabilities in creating Innovation Capability
Customer relationship management (CRM) is a topic discussed, mainly, by information systems and marketing management areas. Many organizations are already using CRM systems. When a company uses CRM, it develops different organizational capabilities some of which lead to innovation. Whilst there are...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN PT |
| Publié: |
FUCAPE Business School
2018
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| Accès en ligne: | https://doaj.org/article/2afd729a18934ea2bc75b179a333c5c2 |
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