PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA

The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for...

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Autor principal:	E. Zaytseva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	ibm infosphere biginsights ibm i2 personalization big data data analysis data structuring social profile Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/2b6dd03b3bf54378bfbfb2b107e598f8
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spelling	oai:doaj.org-article:2b6dd03b3bf54378bfbfb2b107e598f82021-12-03T07:43:25ZPERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA1816-42772686-841510.26425/1816-4277-2018-6-154-159https://doaj.org/article/2b6dd03b3bf54378bfbfb2b107e598f82018-06-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1071https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for personalization of the client’s offer is due to the exponential growth of information and banks’ desire to go digital. This platform will significantly increase the level of understanding of banks’ customers’ needs and personalize banking products and services properly.E. ZaytsevaPublishing House of the State University of Managementarticleibm infosphere biginsightsibm i2personalizationbig datadata analysisdata structuringsocial profileibm infosphere biginsightsibm i2Sociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 154-159 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	ibm infosphere biginsights ibm i2 personalization big data data analysis data structuring social profile ibm infosphere biginsights ibm i2 Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	ibm infosphere biginsights ibm i2 personalization big data data analysis data structuring social profile ibm infosphere biginsights ibm i2 Sociology (General) HM401-1281 Economics as a science HB71-74 E. Zaytseva PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
description	The banking sector is one of the most dynamically developing areas in the field of information technology. Modern big data analytics tools provide a wide range of opportunities for the collection and subsequent analysis of heterogeneous data, including personal one. The need to build a platform for personalization of the client’s offer is due to the exponential growth of information and banks’ desire to go digital. This platform will significantly increase the level of understanding of banks’ customers’ needs and personalize banking products and services properly.
format	article
author	E. Zaytseva
author_facet	E. Zaytseva
author_sort	E. Zaytseva
title	PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
title_short	PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
title_full	PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
title_fullStr	PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
title_full_unstemmed	PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA
title_sort	personalization of banking services based on open source analysis via use of big data
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/2b6dd03b3bf54378bfbfb2b107e598f8
work_keys_str_mv	AT ezaytseva personalizationofbankingservicesbasedonopensourceanalysisviauseofbigdata
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PERSONALIZATION OF BANKING SERVICES BASED ON OPEN SOURCE ANALYSIS VIA USE OF BIG DATA

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