THE EFFECTS OF AESTHETIC VALUE IN FOOD AND BEVERAGE BUSINESSES ON THE AESTHETIC EXPERIENCES AND REVISIT INTENTIONS OF CUSTOMERS
This study presents the effect of aesthetic value of food and beverage businesses on aesthetic experiences of the customers and their revisit intentions. According to the established study model, firstly aesthetic value components of the restaurants were determined and the effect of aesthetic value...
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Main Authors: | Çağrı SÜRÜCÜ, Aydan BEKAR |
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Format: | article |
Language: | DE EN FR TR |
Published: |
Fırat University
2019
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Subjects: | |
Online Access: | https://doaj.org/article/2b6f28ff06a24caeb8eccca807dce8ce |
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