Agency Costs and Scarce Resources: Influences on Brazilian Franchising
This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/2d5c8627eee14fe58e5ae8db8441be0e |
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