Agency Costs and Scarce Resources: Influences on Brazilian Franchising

This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering...

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Autores principales:	Eugenio Jose Silva Bitti, Vinicius Medeiros Magnani, Bianca Thomazella
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2019
Materias:	franchising contractual mix agency theory resource scarcity Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2d5c8627eee14fe58e5ae8db8441be0e
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spelling	oai:doaj.org-article:2d5c8627eee14fe58e5ae8db8441be0e2021-11-11T15:48:07ZAgency Costs and Scarce Resources: Influences on Brazilian Franchising1807-734X10.15728/bbr.2019.16.4.5https://doaj.org/article/2d5c8627eee14fe58e5ae8db8441be0e2019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123062260005https://doaj.org/toc/1807-734XThis paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way.Eugenio Jose Silva BittiVinicius Medeiros MagnaniBianca ThomazellaFUCAPE Business Schoolarticlefranchisingcontractual mixagency theoryresource scarcityBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 16, Iss 4, Pp 383-399 (2019)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	franchising contractual mix agency theory resource scarcity Business HF5001-6182
spellingShingle	franchising contractual mix agency theory resource scarcity Business HF5001-6182 Eugenio Jose Silva Bitti Vinicius Medeiros Magnani Bianca Thomazella Agency Costs and Scarce Resources: Influences on Brazilian Franchising
description	This paper revisits a traditional issue in literature on franchising: the contractual mix (i.e., the proportion between franchised and company-owned stores). We analyze 270 Brazilian chains to better understand the Brazilian scenario. We stress the dynamics of this proportion over time considering the perspective of monitoring costs and the difficulty of access to resources as possible explanations. Considering the moment of the Brazilian economy, it is pertinent and opportune to investigate the behavior of the chains in times of turbulence. Panel data covering the 2011-2016 period was analyzed through econometric tools. The results corroborate aspects related to monitoring and incentives advocated by the agency theory, that is: costs of monitoring in elevation due to the geographic dispersion induce a greater proportion of franchised stores. In addition, the concept of dispersion is extended to capture socioeconomic aspects of the different regions occupied by the chains. Effects related to restriction to scarce resources are also noted, but in a less unambiguous way.
format	article
author	Eugenio Jose Silva Bitti Vinicius Medeiros Magnani Bianca Thomazella
author_facet	Eugenio Jose Silva Bitti Vinicius Medeiros Magnani Bianca Thomazella
author_sort	Eugenio Jose Silva Bitti
title	Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_short	Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_full	Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_fullStr	Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_full_unstemmed	Agency Costs and Scarce Resources: Influences on Brazilian Franchising
title_sort	agency costs and scarce resources: influences on brazilian franchising
publisher	FUCAPE Business School
publishDate	2019
url	https://doaj.org/article/2d5c8627eee14fe58e5ae8db8441be0e
work_keys_str_mv	AT eugeniojosesilvabitti agencycostsandscarceresourcesinfluencesonbrazilianfranchising AT viniciusmedeirosmagnani agencycostsandscarceresourcesinfluencesonbrazilianfranchising AT biancathomazella agencycostsandscarceresourcesinfluencesonbrazilianfranchising
_version_	1718433880940216320

Agency Costs and Scarce Resources: Influences on Brazilian Franchising

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