Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia

Pomelo (Citrus grandis or Citrus maxima) is a tropical fruit from Rutaceae family has grown in Malaysia. These natural, non-hybrid citrus fruits originated from Southeast Asia and widely grown in Indonesia, China and Thailand (Morton, 1987; Scora, 1975). Commonly known as Limau Kepala Besar, Limau B...

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Autores principales: Siti Fatimah Binti Misman, Nurul Aisyah Binti Mohd Suhaimi, Afnani Binti Alwi
Formato: article
Lenguaje:EN
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Publicado: Bogor Agricultural University 2021
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Acceso en línea:https://doaj.org/article/2da6ff128df747e3b14509ff97a14860
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