Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia

Pomelo (Citrus grandis or Citrus maxima) is a tropical fruit from Rutaceae family has grown in Malaysia. These natural, non-hybrid citrus fruits originated from Southeast Asia and widely grown in Indonesia, China and Thailand (Morton, 1987; Scora, 1975). Commonly known as Limau Kepala Besar, Limau B...

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Autores principales:	Siti Fatimah Binti Misman, Nurul Aisyah Binti Mohd Suhaimi, Afnani Binti Alwi
Formato:	article
Lenguaje:	EN ID
Publicado:	Bogor Agricultural University 2021
Materias:	Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/2da6ff128df747e3b14509ff97a14860
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spelling	oai:doaj.org-article:2da6ff128df747e3b14509ff97a148602021-11-04T04:19:59ZFactors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia1693-58532407-252410.17358/jma.18.2.113https://doaj.org/article/2da6ff128df747e3b14509ff97a148602021-07-01T00:00:00Zhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/36387https://doaj.org/toc/1693-5853https://doaj.org/toc/2407-2524Pomelo (Citrus grandis or Citrus maxima) is a tropical fruit from Rutaceae family has grown in Malaysia. These natural, non-hybrid citrus fruits originated from Southeast Asia and widely grown in Indonesia, China and Thailand (Morton, 1987; Scora, 1975). Commonly known as Limau Kepala Besar, Limau Bali (pomelo), Limau Tambun and Limau Besar Ledang, this fruit have four famous varieties such as Varieties PO51 (Shanting), Varieties PO52 (Tambun), Varieties PO55 (Limau Besar, Ledang) and Varieties PO56 (Melomas Variety) which can be found in the local and global markets. The aim of this research is to study the characteristics behind every purchasing decision through personal, socio-cultural and psychological factors of consumer. Data were collected using online questionnaire which a total of 100 forms were distributed around Johor, Malaysia. The data were analyzed to identify the relationship between respondent profiles and identify the most influential factors that show the relationship associations with consumer purchasing decisions on pomelo fruits. The results showed that personal, socio-cultural and psychological factors have influenced consumers’ decision-making process when buying the pomelo fruits.Siti Fatimah Binti MismanNurul Aisyah Binti Mohd SuhaimiAfnani Binti AlwiBogor Agricultural UniversityarticleAgriculture (General)S1-972BusinessHF5001-6182ENIDJurnal Manajemen & Agribisnis, Vol 18, Iss 2, Pp 113-113 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	Agriculture (General) S1-972 Business HF5001-6182 Siti Fatimah Binti Misman Nurul Aisyah Binti Mohd Suhaimi Afnani Binti Alwi Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
description	Pomelo (Citrus grandis or Citrus maxima) is a tropical fruit from Rutaceae family has grown in Malaysia. These natural, non-hybrid citrus fruits originated from Southeast Asia and widely grown in Indonesia, China and Thailand (Morton, 1987; Scora, 1975). Commonly known as Limau Kepala Besar, Limau Bali (pomelo), Limau Tambun and Limau Besar Ledang, this fruit have four famous varieties such as Varieties PO51 (Shanting), Varieties PO52 (Tambun), Varieties PO55 (Limau Besar, Ledang) and Varieties PO56 (Melomas Variety) which can be found in the local and global markets. The aim of this research is to study the characteristics behind every purchasing decision through personal, socio-cultural and psychological factors of consumer. Data were collected using online questionnaire which a total of 100 forms were distributed around Johor, Malaysia. The data were analyzed to identify the relationship between respondent profiles and identify the most influential factors that show the relationship associations with consumer purchasing decisions on pomelo fruits. The results showed that personal, socio-cultural and psychological factors have influenced consumers’ decision-making process when buying the pomelo fruits.
format	article
author	Siti Fatimah Binti Misman Nurul Aisyah Binti Mohd Suhaimi Afnani Binti Alwi
author_facet	Siti Fatimah Binti Misman Nurul Aisyah Binti Mohd Suhaimi Afnani Binti Alwi
author_sort	Siti Fatimah Binti Misman
title	Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
title_short	Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
title_full	Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
title_fullStr	Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
title_full_unstemmed	Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
title_sort	factors influencing consumers’ purchasing decisions towards pomelo fruits (citrus grandis) in johor, malaysia
publisher	Bogor Agricultural University
publishDate	2021
url	https://doaj.org/article/2da6ff128df747e3b14509ff97a14860
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Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia

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