Factors Influencing Consumers’ Purchasing Decisions Towards Pomelo Fruits (Citrus grandis) in Johor, Malaysia
Pomelo (Citrus grandis or Citrus maxima) is a tropical fruit from Rutaceae family has grown in Malaysia. These natural, non-hybrid citrus fruits originated from Southeast Asia and widely grown in Indonesia, China and Thailand (Morton, 1987; Scora, 1975). Commonly known as Limau Kepala Besar, Limau B...
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| Formato: | article |
| Lenguaje: | EN ID |
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Bogor Agricultural University
2021
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| Acceso en línea: | https://doaj.org/article/2da6ff128df747e3b14509ff97a14860 |
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