Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positive...

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Autores principales: Jesús Collado Agudo, Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquel Gómez-López
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/2e901f14570e4caf9c357d37ad7ef2bb
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