Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positive...

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Autores principales:	Jesús Collado Agudo, Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquel Gómez-López
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	sustainable tourism competitiveness strategic management quality certified hotels Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/2e901f14570e4caf9c357d37ad7ef2bb
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id	oai:doaj.org-article:2e901f14570e4caf9c357d37ad7ef2bb
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spelling	oai:doaj.org-article:2e901f14570e4caf9c357d37ad7ef2bb2021-11-25T19:03:55ZQuality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions10.3390/su1322127332071-1050https://doaj.org/article/2e901f14570e4caf9c357d37ad7ef2bb2021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12733https://doaj.org/toc/2071-1050This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel’s image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement.Jesús Collado AgudoPatricia Martínez García de LeanizÁngel Herrero CrespoRaquel Gómez-LópezMDPI AGarticlesustainable tourismcompetitivenessstrategic managementqualitycertified hotelsEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12733, p 12733 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	sustainable tourism competitiveness strategic management quality certified hotels Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	sustainable tourism competitiveness strategic management quality certified hotels Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Jesús Collado Agudo Patricia Martínez García de Leaniz Ángel Herrero Crespo Raquel Gómez-López Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
description	This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel’s image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel’s image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement.
format	article
author	Jesús Collado Agudo Patricia Martínez García de Leaniz Ángel Herrero Crespo Raquel Gómez-López
author_facet	Jesús Collado Agudo Patricia Martínez García de Leaniz Ángel Herrero Crespo Raquel Gómez-López
author_sort	Jesús Collado Agudo
title	Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
title_short	Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
title_full	Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
title_fullStr	Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
title_full_unstemmed	Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions
title_sort	quality-certified hotels: the role of certification bodies on the formation of customer behavioral intentions
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/2e901f14570e4caf9c357d37ad7ef2bb
work_keys_str_mv	AT jesuscolladoagudo qualitycertifiedhotelstheroleofcertificationbodiesontheformationofcustomerbehavioralintentions AT patriciamartinezgarciadeleaniz qualitycertifiedhotelstheroleofcertificationbodiesontheformationofcustomerbehavioralintentions AT angelherrerocrespo qualitycertifiedhotelstheroleofcertificationbodiesontheformationofcustomerbehavioralintentions AT raquelgomezlopez qualitycertifiedhotelstheroleofcertificationbodiesontheformationofcustomerbehavioralintentions
_version_	1718410331814887424

Quality-Certified Hotels: The Role of Certification Bodies on the Formation of Customer Behavioral Intentions

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