MATERIALISM AND BRAND RESONANCE AS DRIVERS OF ONLINE COMPULSIVE BUYING BEHAVIOR
Compulsive buying has been a widely researched medical phenomenon. In this study compulsive buying behavior is examined from a marketing perspective and in the online environment. When the relevant literature is reviewed it is revealed that little research has been done on online compulsive buying b...
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| Main Authors: | , , |
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| Format: | article |
| Language: | DE EN FR TR |
| Published: |
Fırat University
2019
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| Subjects: | |
| Online Access: | https://doaj.org/article/2edebcb2248a407882799bc0adf147a8 |
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