The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City
The advances of the Internet and social media offer customers nowadays more opportunities to inform their decisions with product information - not only that promoted by the company but also content shared by micro-influencers. This study aims to investigate the impact of online micro-influencers on...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | article |
| Language: | EN |
| Published: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/2f0fa47648544919ba58f3d2320df51e |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|