Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?

Background: The use of advertising content strategies that suggest consuming a product will confer nutrient- and health-related benefits influences household food purchasing decisions, which increases consumption of energy-dense, nutrient-poor products. We examined the presence of marketing claims r...

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Autores principales:	María Parra-Murillo, Caitlin M. Lowery, Luis F. Gómez, Mercedes Mora-Plazas, Lindsey Smith Taillie, Francesca R. Dillman Carpentier
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	marketing claims breakfast cereal claims cereal bars ready-to-eat food marketing and advertising Nutrition. Foods and food supply TX341-641
Acceso en línea:	https://doaj.org/article/2f63fdaa2a4241d0aa3bd803163de1d5
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spelling	oai:doaj.org-article:2f63fdaa2a4241d0aa3bd803163de1d52021-12-01T08:21:31ZClaims on Ready-to-Eat Cereals: Are Those With Claims Healthier?2296-861X10.3389/fnut.2021.770489https://doaj.org/article/2f63fdaa2a4241d0aa3bd803163de1d52021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fnut.2021.770489/fullhttps://doaj.org/toc/2296-861XBackground: The use of advertising content strategies that suggest consuming a product will confer nutrient- and health-related benefits influences household food purchasing decisions, which increases consumption of energy-dense, nutrient-poor products. We examined the presence of marketing claims regarding nutrient content, health and nature in ready-to-eat (RTE) cereal packages in relation to the products' nutritional quality.Methods: A cross-sectional content analysis was conducted on 178 RTE cereal packages available in the six largest supermarket chains in four Colombian cities from August to November 2018. The nutritional quality of products was assessed through the nutrient profile model established by the Chilean Law of Food Labeling and Advertising law.Results: All products sampled exceeded the regulation threshold for at least one nutrient of concern (e.g., high-in calories and/or sugar). The majority (66.3%) of packages had claims related to nature, 57.3% had nutrient-content claims, and 15.7% had health benefit or risk avoidance claims. Most products with nature, nutrient-content, and health claims were high in energy (99.2, 98.0, and 92.9%, respectively) and sugar (88.1, 87.3, and 92.9%, respectively).Conclusion: RTE cereal products offered in major Colombian supermarket chains are heavily marketed using nutrition- and nature-related claims. Nearly all products with claims are high in energy and sugar, despite the messages conveyed by the claims to consumers. Results support the implementation of mandatory regulations restricting claims on food and beverage products high in nutrients of concern.María Parra-MurilloCaitlin M. LoweryLuis F. GómezMercedes Mora-PlazasLindsey Smith TaillieLindsey Smith TaillieFrancesca R. Dillman CarpentierFrontiers Media S.A.articlemarketing claimsbreakfast cerealclaimscereal barsready-to-eat foodmarketing and advertisingNutrition. Foods and food supplyTX341-641ENFrontiers in Nutrition, Vol 8 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	marketing claims breakfast cereal claims cereal bars ready-to-eat food marketing and advertising Nutrition. Foods and food supply TX341-641
spellingShingle	marketing claims breakfast cereal claims cereal bars ready-to-eat food marketing and advertising Nutrition. Foods and food supply TX341-641 María Parra-Murillo Caitlin M. Lowery Luis F. Gómez Mercedes Mora-Plazas Lindsey Smith Taillie Lindsey Smith Taillie Francesca R. Dillman Carpentier Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
description	Background: The use of advertising content strategies that suggest consuming a product will confer nutrient- and health-related benefits influences household food purchasing decisions, which increases consumption of energy-dense, nutrient-poor products. We examined the presence of marketing claims regarding nutrient content, health and nature in ready-to-eat (RTE) cereal packages in relation to the products' nutritional quality.Methods: A cross-sectional content analysis was conducted on 178 RTE cereal packages available in the six largest supermarket chains in four Colombian cities from August to November 2018. The nutritional quality of products was assessed through the nutrient profile model established by the Chilean Law of Food Labeling and Advertising law.Results: All products sampled exceeded the regulation threshold for at least one nutrient of concern (e.g., high-in calories and/or sugar). The majority (66.3%) of packages had claims related to nature, 57.3% had nutrient-content claims, and 15.7% had health benefit or risk avoidance claims. Most products with nature, nutrient-content, and health claims were high in energy (99.2, 98.0, and 92.9%, respectively) and sugar (88.1, 87.3, and 92.9%, respectively).Conclusion: RTE cereal products offered in major Colombian supermarket chains are heavily marketed using nutrition- and nature-related claims. Nearly all products with claims are high in energy and sugar, despite the messages conveyed by the claims to consumers. Results support the implementation of mandatory regulations restricting claims on food and beverage products high in nutrients of concern.
format	article
author	María Parra-Murillo Caitlin M. Lowery Luis F. Gómez Mercedes Mora-Plazas Lindsey Smith Taillie Lindsey Smith Taillie Francesca R. Dillman Carpentier
author_facet	María Parra-Murillo Caitlin M. Lowery Luis F. Gómez Mercedes Mora-Plazas Lindsey Smith Taillie Lindsey Smith Taillie Francesca R. Dillman Carpentier
author_sort	María Parra-Murillo
title	Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
title_short	Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
title_full	Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
title_fullStr	Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
title_full_unstemmed	Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?
title_sort	claims on ready-to-eat cereals: are those with claims healthier?
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/2f63fdaa2a4241d0aa3bd803163de1d5
work_keys_str_mv	AT mariaparramurillo claimsonreadytoeatcerealsarethosewithclaimshealthier AT caitlinmlowery claimsonreadytoeatcerealsarethosewithclaimshealthier AT luisfgomez claimsonreadytoeatcerealsarethosewithclaimshealthier AT mercedesmoraplazas claimsonreadytoeatcerealsarethosewithclaimshealthier AT lindseysmithtaillie claimsonreadytoeatcerealsarethosewithclaimshealthier AT lindseysmithtaillie claimsonreadytoeatcerealsarethosewithclaimshealthier AT francescardillmancarpentier claimsonreadytoeatcerealsarethosewithclaimshealthier
_version_	1718405346401189888

Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?

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