LA CONTRIBUTION DU DIGITAL AU DEVELOPPEMENT DE LA RELATION CLIENT : CAS DE L'OPERATEUR ORANGE MAROC

The ambition of this article is to clarify certain aspects among the more constituent of customer relationship management, the focus is going to be essentially on digital technologies and their strong contribution to the emergence of a new era of customer rela...

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Detalles Bibliográficos
Autores principales: ABDELLATIF CHAKOR, BELHARAR OUAFAE
Formato: article
Lenguaje:EN
FR
Publicado: Université Mohammed V de Rabat 2020
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Acceso en línea:https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19758
https://doaj.org/article/2fc7de5a6b014887a6d5ebfab50733fe
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