Talisman as an element of intangible heritage and commercialization of the sports event
The article studies the intangible heritage of sports event and, in particular, an official talisman of a sports competition as a carrier of cultural and commercial component. The goal of the research is to reveal the importance of the talisman of official competition for fans and estimate the deman...
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| Format: | article |
| Langue: | RU |
| Publié: |
Plekhanov Russian University of Economics
2018
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| Accès en ligne: | https://doaj.org/article/30bc34f903b543c29bfd0c14c54278f8 |
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