USE OF DIGITALIZATION AND SOCIAL MEDIA IN SPORTS BRANDING
The aim of this study is to understand the digitalization of sports and tools used in sports in building brands. This work looks into the branding in the sports world, not only from the perspective of team or clubs, but also athletes through the use of digitalization and social media. Sports ecosyst...
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
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Fırat University
2020
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| Acceso en línea: | https://doaj.org/article/316013733df84ca9b572c2ac8fe21aef |
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