Luxury values as drivers for affective commitment: The case of luxury car tribes

Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes influence the affective commitment in the luxury ca...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2016
Materias:
Acceso en línea:https://doaj.org/article/344be2d4c75446909d3c086bca821a20
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!