Luxury values as drivers for affective commitment: The case of luxury car tribes
Brand communities have been regarded as avenues where the relationship between consumers and a brand can flourish. The main aim of this research was to investigate if luxury values, that is, the individual, social and functional values and believes influence the affective commitment in the luxury ca...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2016
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| Accès en ligne: | https://doaj.org/article/344be2d4c75446909d3c086bca821a20 |
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