CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in ad...
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| Format: | article |
| Langue: | RU |
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Publishing House of the State University of Management
2017
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| Accès en ligne: | https://doaj.org/article/34a243f5a5664ef9a80dd66f0046568a |
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