CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR

This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in ad...

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Autor principal:	A. Timokhovich
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	confidence communication channel message advertisement media consumer behavior Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/34a243f5a5664ef9a80dd66f0046568a
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spelling	oai:doaj.org-article:34a243f5a5664ef9a80dd66f0046568a2021-12-03T07:43:21ZCONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR1816-42772686-8415https://doaj.org/article/34a243f5a5664ef9a80dd66f0046568a2017-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/624https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in advertising messages transmitted on a certain channel. The article provides a rationale for the connection influence on consumer behavior.A. TimokhovichPublishing House of the State University of Managementarticleconfidencecommunication channelmessageadvertisementmediaconsumer behaviorSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 239-246 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	confidence communication channel message advertisement media consumer behavior Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	confidence communication channel message advertisement media consumer behavior Sociology (General) HM401-1281 Economics as a science HB71-74 A. Timokhovich CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
description	This article is devoted to the analysis of results of the empirical research of studying the confidence phenomenon in channels of distribution of advertising information. The article provides the connection between confidence in channel of distribution of advertising information and confidence in advertising messages transmitted on a certain channel. The article provides a rationale for the connection influence on consumer behavior.
format	article
author	A. Timokhovich
author_facet	A. Timokhovich
author_sort	A. Timokhovich
title	CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
title_short	CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
title_full	CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
title_fullStr	CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
title_full_unstemmed	CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR
title_sort	confidence in communication channel as a factor of influence on consumer behavior
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/34a243f5a5664ef9a80dd66f0046568a
work_keys_str_mv	AT atimokhovich confidenceincommunicationchannelasafactorofinfluenceonconsumerbehavior
_version_	1718373685198323712

CONFIDENCE IN COMMUNICATION CHANNEL AS A FACTOR OF INFLUENCE ON CONSUMER BEHAVIOR

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