Developing a new product development & launch process. Case: pharmaceutical market

Projects on development and a conclusion of new products to the market remain one of the most demanded in practice of the modern companies. In case of their successful realization the companies manage to increase significantly a market share, to attract new consumers, to raise level of the innovativ...

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Auteur principal: D. N. Savin
Format: article
Langue:RU
Publié: Real Economics Publishing House 2018
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Accès en ligne:https://doaj.org/article/34c4bb20863449fe9d2528ecabb2120f
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