Adding Value together with Consumers at B2B Market

Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint va...

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Enregistré dans:
Détails bibliographiques
Auteurs principaux: E. V. Arsenova, T. YU. Sokolova
Format: article
Langue:RU
Publié: Real Economics Publishing House 2017
Sujets:
b2b
Accès en ligne:https://doaj.org/article/34fdd4ec7cf449458dd154586abda55a
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