Credibility assessment for sustainable consumption: A laboratory study

Sustainable consumption has the potential to hold firms accountable for the negative externalities they impose on society and the environment, but consumers are often unsure whether to believe that the products and companies promoted as being sustainable are truly sustainable. This research investig...

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Autores principales:	Stephanie Watts, Laurie Giddens
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2017
Materias:	consumer ethics business ethics credentials release of information Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/357e5c98da454dcdab35598d5b95fdda
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id	oai:doaj.org-article:357e5c98da454dcdab35598d5b95fdda
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spelling	oai:doaj.org-article:357e5c98da454dcdab35598d5b95fdda2021-12-02T14:35:47ZCredibility assessment for sustainable consumption: A laboratory study2331-197510.1080/23311975.2017.1356608https://doaj.org/article/357e5c98da454dcdab35598d5b95fdda2017-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2017.1356608https://doaj.org/toc/2331-1975Sustainable consumption has the potential to hold firms accountable for the negative externalities they impose on society and the environment, but consumers are often unsure whether to believe that the products and companies promoted as being sustainable are truly sustainable. This research investigates novices’ credibility assessments of online sustainability ratings reports using a laboratory experiment and a dual-process theoretical lens. It identifies and operationalizes two new heuristic cues that theory suggests should be influential in this process: the For-profit status of the company that produced the expert reports, and its Strategic Ties. Each participant looked up companies’ sustainability ratings on two databases, one of which was perceived to be significantly easier to use and more credible than the other. Database Credibility and the For-profit status of the company producing the database both significantly affected perceptions of content usefulness. The impact of the Strategic Ties heuristic was inconclusive and merits further research. We are beginning to accumulate significant research on the effects of explicit labels and standards on consumer behavior. This research points to the need to understand the effects of available implicit heuristics as well, and offers many potential avenues for future research.Stephanie WattsLaurie GiddensTaylor & Francis Grouparticleconsumer ethicsbusiness ethicscredentialsrelease of informationBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 4, Iss 1 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer ethics business ethics credentials release of information Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	consumer ethics business ethics credentials release of information Business HF5001-6182 Management. Industrial management HD28-70 Stephanie Watts Laurie Giddens Credibility assessment for sustainable consumption: A laboratory study
description	Sustainable consumption has the potential to hold firms accountable for the negative externalities they impose on society and the environment, but consumers are often unsure whether to believe that the products and companies promoted as being sustainable are truly sustainable. This research investigates novices’ credibility assessments of online sustainability ratings reports using a laboratory experiment and a dual-process theoretical lens. It identifies and operationalizes two new heuristic cues that theory suggests should be influential in this process: the For-profit status of the company that produced the expert reports, and its Strategic Ties. Each participant looked up companies’ sustainability ratings on two databases, one of which was perceived to be significantly easier to use and more credible than the other. Database Credibility and the For-profit status of the company producing the database both significantly affected perceptions of content usefulness. The impact of the Strategic Ties heuristic was inconclusive and merits further research. We are beginning to accumulate significant research on the effects of explicit labels and standards on consumer behavior. This research points to the need to understand the effects of available implicit heuristics as well, and offers many potential avenues for future research.
format	article
author	Stephanie Watts Laurie Giddens
author_facet	Stephanie Watts Laurie Giddens
author_sort	Stephanie Watts
title	Credibility assessment for sustainable consumption: A laboratory study
title_short	Credibility assessment for sustainable consumption: A laboratory study
title_full	Credibility assessment for sustainable consumption: A laboratory study
title_fullStr	Credibility assessment for sustainable consumption: A laboratory study
title_full_unstemmed	Credibility assessment for sustainable consumption: A laboratory study
title_sort	credibility assessment for sustainable consumption: a laboratory study
publisher	Taylor & Francis Group
publishDate	2017
url	https://doaj.org/article/357e5c98da454dcdab35598d5b95fdda
work_keys_str_mv	AT stephaniewatts credibilityassessmentforsustainableconsumptionalaboratorystudy AT lauriegiddens credibilityassessmentforsustainableconsumptionalaboratorystudy
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Credibility assessment for sustainable consumption: A laboratory study

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