INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS

This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting...

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Autores principales: V. Starostin, V. Chernova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2017
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Acceso en línea:https://doaj.org/article/35f294db0fc540779d8fb93584ceaa74
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