INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS

This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting...

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Autores principales:	V. Starostin, V. Chernova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2017
Materias:	digital коммуникации retail marketing communications integrated communications interactive communications digital communications Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/35f294db0fc540779d8fb93584ceaa74
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spelling	oai:doaj.org-article:35f294db0fc540779d8fb93584ceaa742021-12-03T07:43:20ZINTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS1816-42772686-8415https://doaj.org/article/35f294db0fc540779d8fb93584ceaa742017-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/557https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting for the audience which helps to attract attention to the specific retail segment, improve customer loyalty and economic wealth of the company. That type of communications has all sorts of expected advantages that are focused to: attract customer attention, stimulate call to action, generate positive brand image, inform and educate the customer.V. StarostinV. ChernovaPublishing House of the State University of Managementarticledigital коммуникацииretailmarketing communicationsintegrated communicationsinteractive communicationsdigital communicationsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 78-84 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	digital коммуникации retail marketing communications integrated communications interactive communications digital communications Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	digital коммуникации retail marketing communications integrated communications interactive communications digital communications Sociology (General) HM401-1281 Economics as a science HB71-74 V. Starostin V. Chernova INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
description	This article reviews the usage of interactive instruments that become a developing trend in modern retail sector. In the last few years more retail companies start to integrate interactive format of communications in real business practice. Interactive marketing communications allow narrow targeting for the audience which helps to attract attention to the specific retail segment, improve customer loyalty and economic wealth of the company. That type of communications has all sorts of expected advantages that are focused to: attract customer attention, stimulate call to action, generate positive brand image, inform and educate the customer.
format	article
author	V. Starostin V. Chernova
author_facet	V. Starostin V. Chernova
author_sort	V. Starostin
title	INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
title_short	INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
title_full	INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
title_fullStr	INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
title_full_unstemmed	INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS
title_sort	interactive promotion instruments as a trend in retail communications solutions
publisher	Publishing House of the State University of Management
publishDate	2017
url	https://doaj.org/article/35f294db0fc540779d8fb93584ceaa74
work_keys_str_mv	AT vstarostin interactivepromotioninstrumentsasatrendinretailcommunicationssolutions AT vchernova interactivepromotioninstrumentsasatrendinretailcommunicationssolutions
_version_	1718373743417360384

INTERACTIVE PROMOTION INSTRUMENTS AS A TREND IN RETAIL COMMUNICATIONS SOLUTIONS

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