Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

<h4>Background</h4>Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the ef...

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Auteurs principaux: Edward W Maibach, Anthony Leiserowitz, Connie Roser-Renouf, C K Mertz
Format: article
Langue:EN
Publié: Public Library of Science (PLoS) 2011
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Accès en ligne:https://doaj.org/article/36a723d5ccef42ca8a64c01a5d353075
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