Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.
<h4>Background</h4>Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the ef...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Public Library of Science (PLoS)
2011
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| Subjects: | |
| Online Access: | https://doaj.org/article/36a723d5ccef42ca8a64c01a5d353075 |
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