To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers

In South Africa the adoption and growth of online shopping is relatively slow. The primary objective of this study was to investigate possible perceived risk barriers that might influence the online shopping behaviour of technologically enabled Generation Y South African consumers. Perceived risk wa...

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Autores principales: Christian D. Pentz, Ronel du Preez, Liezel Swiegers
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/38f40fe6dd534d7e97f61b3b1873c1a2
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