To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers
In South Africa the adoption and growth of online shopping is relatively slow. The primary objective of this study was to investigate possible perceived risk barriers that might influence the online shopping behaviour of technologically enabled Generation Y South African consumers. Perceived risk wa...
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2020
|
| Sujets: | |
| Accès en ligne: | https://doaj.org/article/38f40fe6dd534d7e97f61b3b1873c1a2 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|