Noted: Words that move public opinion

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.

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Autor principal: David Robie
Formato: article
Lenguaje:EN
Publicado: Asia Pacific Network 2008
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Acceso en línea:https://doaj.org/article/395191bde41447858530d54befd47b81
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