MASS CUSTOMIZATION IN THE FASHION INDUSTRY

Customization according to many scientists is individualization of the relations of the producer with the consumer. In recent years many companies working in various branches of economy began to apply it actively. The prerequisites for its using in the fashion industry have also ripened. Among them...

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Autor principal: N. Barkova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
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Acceso en línea:https://doaj.org/article/395df4a19f974f1987bafa20100194b2
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