MASS CUSTOMIZATION IN THE FASHION INDUSTRY
Customization according to many scientists is individualization of the relations of the producer with the consumer. In recent years many companies working in various branches of economy began to apply it actively. The prerequisites for its using in the fashion industry have also ripened. Among them...
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Publishing House of the State University of Management
2018
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| Acceso en línea: | https://doaj.org/article/395df4a19f974f1987bafa20100194b2 |
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oai:doaj.org-article:395df4a19f974f1987bafa20100194b22021-12-03T07:43:25ZMASS CUSTOMIZATION IN THE FASHION INDUSTRY1816-42772686-841510.26425/1816-4277-2018-5-85-90https://doaj.org/article/395df4a19f974f1987bafa20100194b22018-05-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1030https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415Customization according to many scientists is individualization of the relations of the producer with the consumer. In recent years many companies working in various branches of economy began to apply it actively. The prerequisites for its using in the fashion industry have also ripened. Among them it is possible to distinguish strengthening of the competition between the companies by owners of brands, growth of requirements of buyers, high volatility of demand in this sector of economy from such prerequisites. The mass customization, satisfying individual preferences of clients, using the flexible systems of production and logistics, allows the companies of the industry of fashion to get rid of excessive stocks of the finished products tending to become outdated quickly and, above all allows to make production more attractive to consumers.N. BarkovaPublishing House of the State University of Managementarticlecustomizationmanagement of chains of deliverieslogisticsfashion industrydelaySociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 5, Pp 85-90 (2018) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
customization management of chains of deliveries logistics fashion industry delay Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
customization management of chains of deliveries logistics fashion industry delay Sociology (General) HM401-1281 Economics as a science HB71-74 N. Barkova MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| description |
Customization according to many scientists is individualization of the relations of the producer with the consumer. In recent years many companies working in various branches of economy began to apply it actively. The prerequisites for its using in the fashion industry have also ripened. Among them it is possible to distinguish strengthening of the competition between the companies by owners of brands, growth of requirements of buyers, high volatility of demand in this sector of economy from such prerequisites. The mass customization, satisfying individual preferences of clients, using the flexible systems of production and logistics, allows the companies of the industry of fashion to get rid of excessive stocks of the finished products tending to become outdated quickly and, above all allows to make production more attractive to consumers. |
| format |
article |
| author |
N. Barkova |
| author_facet |
N. Barkova |
| author_sort |
N. Barkova |
| title |
MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| title_short |
MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| title_full |
MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| title_fullStr |
MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| title_full_unstemmed |
MASS CUSTOMIZATION IN THE FASHION INDUSTRY |
| title_sort |
mass customization in the fashion industry |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2018 |
| url |
https://doaj.org/article/395df4a19f974f1987bafa20100194b2 |
| work_keys_str_mv |
AT nbarkova masscustomizationinthefashionindustry |
| _version_ |
1718373622827974656 |