Kualitas Produk dan Harga Terhadap Keputusan Pembelian dengan Purchase Intention Sebagai Variabel Intervening
<p>This study aims to examine the effect of product quality and price on purchasing decisions through buying interest. This study uses a quantitative approach. The analytical model used in this study is path analysis using SPSS 16. The data used are primary data through questionnaires. Samples...
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| Format: | article |
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Universitas Muhammadiyah Sumatera Utara
2021
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| Accès en ligne: | https://doaj.org/article/39c0761a6ad44059a0fd7225f8a1f05f |
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